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- Locked On CFB
- Oklahoma State Cowboys
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Reports and conversations around the program suggest OSU could be operating with a $10 million NIL budget for men’s basketball — and if that’s true, it changes everything for Steve Lutz and the Cowboys.
In today’s episode of Locked On Oklahoma State, we break down:
• What $10M in basketball NIL actually means in today’s college hoops landscape
• How OSU stacks up nationally compared to blue-blood programs
• What this kind of budget allows Steve Lutz to do in recruiting and the transfer portal
• Why perception matters just as much as the money itself
• And how Oklahoma State could become a real Big 12 and national factor moving forward
College basketball is no longer just about tradition — it’s about resources, vision, and execution. Oklahoma State may finally have all three.
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#OklahomaState #GoPokes #OSUBasketball #NIL #CollegeBasketball #Big12 #SteveLutz #TransferPortal #NCAAB #CowboyBasketball #LockedOnPokes
