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We discuss the potential for major changes in college sports, particularly regarding revenue distribution and sharing. Iowa State Athletic Director Jamie Pollard's recent comments highlight the financial challenges many schools face, including a looming $20 million annual bill that will increase over time.
Texas Tech appears better positioned than some peers due to oil money, aligned leadership, and strong donor support. However, even Tech will likely need to make some budget adjustments.
The situation creates uncertainty in recruiting, as players may question schools' financial stability. Some programs may need to cut sports or even consider dropping to a lower division or conference to remain viable.
We wrap by noting the wide range of preseason rankings for Tech football, from 11th to unranked in various polls.
The Big 12 looks especially unpredictable for 2024, with no clear favorites emerging yet. Teams like Arizona State, Kansas State, Iowa State and BYU seem to be consensus picks to be ranked, while Texas Tech, TCU and Baylor are more borderline in early projections.
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