It's becoming increasingly clear that BYU isn't just a football and basketball school anymore. Shocking reports of six-figure NIL deals for men's golf players reveal a program-wide financial commitment to athletic excellence. This podcast dives into how BYU is leveraging NIL to compete at the highest levels across all sports, with eyes on national championships and even Olympic glory.

We'll explore the implications of this widespread NIL investment. How is BYU attracting top talent in sports beyond the traditional powerhouses? What does this mean for the future of the athletic department and its ability to contend for titles in a variety of sports?

This episode examines the unique factors that enable BYU to be a major player in the NIL landscape. We'll discuss the role of passionate donors, a supportive administration, and a strong sense of community in creating an environment where athletes can thrive both financially and competitively.

We'll also look at specific examples of BYU athletes benefiting from NIL in non-revenue sports. From golf to track and field, how are these deals impacting their training, performance, and overall experience? And how is this translating to success on the national and international stages?

Beyond the headlines, we'll analyze the long-term strategy behind BYU's NIL approach. Is this a sustainable model? How is the university balancing financial investment with its academic mission? And what message does this send to recruits across all sports?

Join us as we uncover the extent of BYU's NIL prowess and its ambitious pursuit of national glory on multiple fronts. This is a new era for BYU athletics, and it's being fueled by a program-wide commitment to success.

BYU football is making strategic moves in the transfer portal, solidifying their defense with the addition of San Diego State cornerback Tayvion Beasley. This podcast dives into how Beasley enhances Jernaro Gilford's cornerback unit and what it means for the Cougars' defensive prowess heading into the Big 12 season.

With the addition of Beasley, BYU's transfer portal focus narrows. We'll discuss the team's remaining priority: offensive line. What are the options, and how crucial is it for Kalani Sitake and the Cougars to secure additional talent up front?

AJ Dybantsa's arrival at BYU has thrust the program into a new level of national attention. As the presumed potential top pick in the 2026 NBA Draft, Dybantsa, along with Kevin Young and the entire BYU Cougars team, will be under intense scrutiny. This podcast explores how BYU will adapt to life in the spotlight.

We'll examine the heightened expectations surrounding Dybantsa. How will he handle the pressure of being a projected No. 1 pick while navigating the college basketball landscape? How will this attention affect his development and performance on the court?

#BYU #NIL #CollegeAthletics #BYUGolf #BYUFootball #BYUBasketball #Big12 #NCAAGolf #UtahSports #BYUfootball #BYUCougars #BYU #BYUhoops #BYUbasketball #Big12Conference #Big12 #GoCougars #GoCougs #LockedOnCougars #LOC #BrighamYoungUniversity #BYURecruiting #JernaroGilford #KalaniSitake #TayvionBeasley #TransferPortal #AJDybantsa #CooperFlagg #NBADraft #KevinYoung

Join the Locked On Cougars Insiders Group: https://joinsubtext.com/lockedoncougars

Follow & Subscribe on all Podcast platforms…
🎧 https://link.chtbl.com/LOCougars?sid=YouTube

Locked On College Conferences, HBCU, Basketball & More
🎧 https://linktr.ee/LockedOnCollege

Support Us By Supporting Our Locked On Podcast Network Sponsors!

Monarch Money - Take control of your finances with Monarch Money. Use code LOCKEDONCOLLEGE at monarchmoney.com for 50% off your first year.

FanDuel - Right now, new customers can get TWO HUNDRED DOLLARS in BONUS BETS when your first FIVE DOLLAR BET WINS! Download the app or head to FANDUEL.COM to get started. Bet with FanDuel—Official Partner of the NBA.

FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)

Follow the Locked On Cougars podcast on Facebook, Instagram and Twitter to stay up-to-date with the latest with regards to the podcast and BYU sports news. Please remember to subscribe, enable notifications, rate and review the show.

If you are interested in advertising with Locked On Cougars or the Locked On Podcast Network, please email us at [email protected].