
- BYU Cougars
- Locked On CFB
- YouTube
- + Show More
This is an automated post onto our collaborative platform by Locked On Cougars from YouTube
If the video doesn't load/isn't available, you can watch HERE on YouTube
Find out how you can earn by sharing this content!
We'll unpack the details of the House Settlement, including the $20.5 million annual cap for direct athlete payments, and the expectations for Power 4 conferences to fully participate. This is a monumental shift for college athletics, and the ability to meet this financial demand is now a crucial factor in recruiting and retaining top talent.
This episode will highlight BYU's distinct financial philosophy. Unlike many institutions that have heavily invested in an "arms race" of facilities and debt, BYU has consistently operated on a self-sustaining, debt-free model. This fiscal discipline, while perhaps seen as conservative in the past, has ironically prepared them perfectly for this new era. We'll discuss how this long-term approach means they aren't burdened by existing massive expenditures that other schools are now struggling to unwind.
Furthermore, we'll delve into the exponential increase in BYU's athletic revenues since joining the Big 12 Conference. In their inaugural 2023 season, BYU's revenue grew significantly, and they are set to receive a full share of the Big 12's lucrative media rights starting in 2025. This substantial boost in income directly enables them to absorb the new $20.5 million expense without jeopardizing other aspects of their athletic department.
We'll discuss how this financial stability ensures BYU avoids any "bad look" of not being able to fully compete. Instead, it demonstrates their capacity to be a top-tier program in the Big 12, ready to invest directly in their student-athletes and maintain their competitive edge.
Join us as we explore BYU's preparedness for the House Settlement era, celebrating their financial foresight and the powerful boost from Big 12 revenues that ensures the Cougars can thrive in this new landscape of college athletics.
We'll unpack the core changes brought by the House Settlement and NILGo, including the $20.5 million annual revenue share cap for direct athlete payments and the clearinghouse designed to assess "fair market value" for NIL deals. While this introduces a layer of scrutiny, we'll explain why BYU's approach to NIL, which has often involved significant donor contributions, is well-suited to adapt.
The financial landscape of college athletics is undergoing a radical transformation, fueled by the House Settlement's allowance for direct athlete payments and the ongoing "arms race" in spending. While BYU's fiscal responsibility and increased Big 12 revenues position them to meet the new $20.5 million annual revenue share, this podcast explores a critical question: Will the escalating costs ultimately land on the fans, potentially displacing the faithful from the very venues they want to be in to watch the BYU Cougars compete?
#HouseSettlement #NIL #RevenueShare #CollegeAthletics #FiscalResponsibility #StudentAthletes #BYUfootball #BYUCougars #BYU #BYUhoops #BYUbasketball #Big12Conference #Big12 #GoCougars #GoCougs #LockedOnCougars #LOC #BrighamYoungUniversity
Join the Locked On Cougars Insiders Group: https://joinsubtext.com/lockedoncougars
Follow & Subscribe on all Podcast platforms…
🎧 https://link.chtbl.com/LOCougars?sid=YouTube
Locked On College Conferences, HBCU, Basketball & More
🎧 https://linktr.ee/LockedOnCollege
Support Us By Supporting Our Sponsors!
FanDuel - Right now, new customers can get TWO HUNDRED DOLLARS in BONUS BETS when your first FIVE DOLLAR BET WINS! Download the app or head to FANDUEL.COM to get started. Bet with FanDuel—Official Partner of the NBA.
FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)
Follow the Locked On Cougars podcast on Facebook, Instagram and Twitter to stay up-to-date with the latest with regards to the podcast and BYU sports news. Please remember to subscribe, enable notifications, rate and review the show.
If you are interested in advertising with Locked On Cougars or the Locked On Podcast Network, please email us at [email protected].