The Big 12 Conference is witnessing a new guard rise to prominence, and this offseason, BYU and Texas Tech have emerged as programs of envy and renown, largely thanks to their aggressive and successful exploits in the NIL and transfer portal landscapes. This podcast dives into how these two institutions are strategically leveraging modern college athletics to build formidable rosters and challenge the conference hierarchy.

We'll dissect the offseason moves that have put both BYU and Texas Tech in the spotlight. For BYU, we've seen significant NIL investments attracting top talent across multiple sports, from the reported six-figure deals for men's golf players to the high-profile basketball commitments like AJ Dybantsa and Robert Wright III. Their ability to flip commits and secure key transfers has solidified their position as a destination for athletes seeking both competitive excellence and financial opportunity.

Texas Tech, under its own innovative leadership, has also made waves, demonstrating a clear understanding of how to navigate the transfer portal and utilize NIL to bolster their football and basketball programs. We'll explore the strategic acquisitions made by the Red Raiders and how these additions are expected to elevate their competitiveness in the Big 12.

This episode will analyze the "envy and renown" factor. Why are other Big 12 programs, and even those outside the conference, looking at BYU and Texas Tech with a mix of admiration and perhaps a touch of apprehension? Is it their proactive approach, their financial backing, or a combination of factors that makes them stand out?

We'll discuss the impact of this new era of college sports, where NIL and the transfer portal are not just supplementary tools but fundamental pillars of program building. Both BYU and Texas Tech appear to have embraced this reality more effectively than many of their peers, setting a new standard for offseason success.

Join us as we explore the rise of BYU and Texas Tech as Big 12 powerhouses, examining their strategic mastery of NIL and the transfer portal, and what their success means for the competitive balance and future dynamics of the conference.

#TexasTech #NIL #TransferPortal #CollegeFootball #CollegeBasketball #CFB #NCAAB #RedRaiders #CollegeSports #WreckEm #TTU #BYUfootball #BYUCougars #BYU #BYUhoops #BYUbasketball #Big12Conference #Big12 #GoCougars #GoCougs #LockedOnCougars #LOC #BrighamYoungUniversity

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Jake Hatch brings you daily coverage of the BYU Cougars with the Locked On Cougars Podcast. Locked On Cougars brings BYU fans the latest news and comprehensive coverage when it comes to the BYU football and basketball programs as well as a look at the other teams in the BYU athletic department. Jake gives you his unique insights and insider information about the Cougs as they continue "on the trail to fame and glory" every weekday, along with interviews with players, coaches, experts, and alumni that you will not find anywhere else.

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