BYU and Texas Tech have made significant strides this offseason, leveraging NIL and the transfer portal to build impressive rosters. But to truly become the "big dogs" of the Big 12 Conference, as former BYU AD Rondo Fehlberg would put it, these programs need to translate offseason hype into consistent on-field and on-court success. This podcast explores the critical steps both BYU and Texas Tech must take to achieve and sustain dominance in the evolving Big 12 landscape.

For both institutions, the first and most crucial step is consistent winning. It's not enough to have a strong offseason; they must prove their mettle by competing for and winning conference championships in football and basketball year after year. This means developing a deep talent pipeline, not just relying on transfers, and fostering coaching stability that allows for long-term program growth.

Next, they need to cultivate a national brand that transcends their regional fanbases. While both have passionate supporters, becoming "big dogs" requires broader appeal and consistent national media attention. This involves strategic scheduling, compelling narratives, and showcasing their unique institutional identities on a national stage. For BYU, maintaining its independent spirit while thriving in the Big 12 will be key. For Texas Tech, building on its passionate fan base and unique culture will be essential.

Furthermore, continued NIL innovation and infrastructure will be paramount. The initial success in NIL and the transfer portal is a great start, but the landscape is constantly evolving. BYU and Texas Tech must stay ahead of the curve, ensuring their NIL collectives are robust, compliant, and attractive to elite talent. This financial backing, coupled with a commitment to player development and welfare, will be a cornerstone of sustained success.

Finally, defeating established Big 12 powers consistently is non-negotiable. To earn the respect and acknowledgment as "big dogs," they must regularly beat teams like Oklahoma State, Kansas State, and the incoming Arizona and Utah. These head-to-head victories will be the ultimate proof of their ascent.

Join us as we outline the roadmap for BYU and Texas Tech to ascend to the top of the Big 12, transforming from rising stars into the undisputed dominant forces of the conference.

#TexasTech #Dominance #CollegeFootball #CollegeBasketball #NIL #TransferPortal #BigDogs #RondoFehlberg #CFB #NCAAB #BYUfootball #BYUCougars #BYU #BYUhoops #BYUbasketball #Big12Conference #Big12 #GoCougars #GoCougs #LockedOnCougars #LOC #BrighamYoungUniversity

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Jake Hatch brings you daily coverage of the BYU Cougars with the Locked On Cougars Podcast. Locked On Cougars brings BYU fans the latest news and comprehensive coverage when it comes to the BYU football and basketball programs as well as a look at the other teams in the BYU athletic department. Jake gives you his unique insights and insider information about the Cougs as they continue "on the trail to fame and glory" every weekday, along with interviews with players, coaches, experts, and alumni that you will not find anywhere else.

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