The landmark House v. NCAA antitrust settlement, which has received final approval, is indeed poised to fundamentally reshape the NIL landscape. This transformation could create a scenario where schools that relied less on massive, external NIL collectives (like Utah) find themselves in a more level, or even advantageous, position compared to those that leveraged large collectives (like BYU is perceived to have).

Here's why this shift is likely:

The Core Change: Direct University Payments (and the $20.5M Cap)

The most significant aspect of the House settlement is that, starting July 1, 2025, universities themselves can directly pay athletes for their Name, Image, and Likeness (NIL) rights, up to an initial annual cap of approximately $20.5 million per school. This money will come directly from the school's general athletic revenue, primarily media rights, ticket sales, and sponsorships.

How this "Hurts" Schools with Large, External NIL Collectives (Like BYU):

Diminished Role of Collectives: The initial NIL era (post-July 2021) saw a "Wild West" where external collectives, funded by boosters and donors, became the primary vehicles for compensating athletes, often blurring the lines into "pay-for-play" for recruiting and retention. These collectives operated largely outside university control.

While precise figures are hard to verify, BYU's collective efforts have been seen as quite aggressive and successful in attracting talent, especially in football and men's basketball. The "hurt" for BYU isn't a lack of funds, but rather a shift in the mechanism of payment. A large, well-funded collective operating independently now faces the reality that the university is taking over much of the direct compensation role. The challenge for BYU's collective will be to redefine its purpose – perhaps focusing on actual NIL deals with local businesses, post-eligibility benefits, or specific charitable initiatives, rather than simply being a direct player compensation fund.

The "Hurt": This new scrutiny directly targets the "pay-for-play" deals that collectives often facilitated. If a collective was giving a player, for example, $500,000 for a social media post that would typically be worth $50,000, that deal could now be flagged and potentially disallowed. Schools with collectives that heavily relied on such inflated or non-transparent deals may find their previous strategies untenable.

How this "Benefits" Schools with Smaller, External NIL Collectives (Like Utah):

Leveling the Playing Field (Financially):

Utah's Situation: While Utah certainly has NIL collectives (e.g., Crimson Collective, Who Rocks the House Collective), it's generally perceived to have operated at a smaller or more targeted scale than some of the top-tier collectives nationally, or compared to the perceived aggressive efforts of BYU's system in certain instances.
In essence, the House settlement is designed to bring order, transparency, and a degree of financial equalization by centralizing athlete compensation within the universities. This potentially helps schools like Utah that may not have had the largest independent collective operations, as they can now directly access significant funds to compensate athletes at the same level as any other Power Four school. For schools like BYU, with historically robust collectives, the challenge becomes adapting to this new landscape, potentially shifting donor priorities, and ensuring their overall compensation strategy aligns with the new rules and the university's internal budget.

Support Us By Supporting Our Sponsors!

GametimeToday's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDONCOLLEGEfor $20 off your first purchase. Terms and conditions apply.

Monarch MoneyTake control of your finances with Monarch Money. Use code LOCKEDONCOLLEGE at monarchmoney.com for 50% off your first year.

FanDuelRight now, new customers can get TWO HUNDRED DOLLARS in BONUS BETS when your first FIVE DOLLAR BET WINS! Download the app or head to FANDUEL.COM to get started. Bet with FanDuel—Official Partner of the NBA.

FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)
Follow & Subscribe on all Podcast platforms…
🎧 https://link.chtbl.com/LOBig12?sid=YouTube

Locked On College Conferences, HBCU, Basketball & More
🎧 https://linktr.ee/LockedOnCollege

Follow on Twitter: https://twitter.com/drakectoll
Follow the show on Twitter: https://twitter.com/LOBig12