The Utah fanbase is proving to be a valuable and important asset to the Big 12 Conference for several key reasons:

Strong and Loyal Following:

Consistent Attendance: Even before joining the Big 12, the Utah Utes consistently boasted strong attendance figures for their football and basketball programs. This dedicated fanbase travels well and creates an energetic atmosphere at home games, adding to the overall gameday experience within the conference.
Passionate Support: Utes fans are known for their deep passion for their teams. This enthusiasm translates to strong engagement both online and in person, contributing to the overall buzz and excitement surrounding Big 12 competitions.
Media Market Value:

Salt Lake City Market: The Salt Lake City metropolitan area is a growing media market. Including a team with a strong following in this region expands the Big 12's reach and potential viewership, making the conference more attractive to television partners.
Increased Exposure: Utah's presence in the Big 12 provides the conference with a foothold in the Mountain West region, potentially drawing in more viewers and fans from that part of the country.
Competitive Programs Elevating the Conference:

Football Success: The Utah football program, under Coach Kyle Whittingham, has been consistently competitive, winning multiple Pac-12 South titles and earning Rose Bowl appearances. Their continued success in the Big 12 elevates the conference's overall strength and national perception. A strong Utah program provides compelling matchups and storylines for the league.  
Basketball Potential: While working to achieve consistent dominance in basketball, the Utes have the potential to be a strong program in a conference widely considered one of the best in the nation for men's basketball. A successful Utah basketball team adds another layer of competitiveness and interest to the Big 12.
Rivalry and Storyline Potential:

"Holy War" with BYU: The intense rivalry between Utah and BYU is now a conference matchup, adding a built-in, highly anticipated game to the Big 12 schedule annually. This rivalry generates significant local and national interest.  
New Conference Dynamics: Utah's arrival brings new dynamics and potential rivalries within the Big 12, creating fresh storylines and engaging content for fans.
Overall Contribution:

The Utah fanbase brings a combination of consistent support, media market value, and passion to the Big 12. Coupled with competitive athletic programs, particularly in football, the Utes are a valuable addition that enhances the conference's strength, visibility, and overall appeal to fans and media partners. Their enthusiastic following contributes to the vibrant and competitive landscape the Big 12 is aiming to cultivate.

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