BROKE: BYU to Texas Tech, Every Big 12 School Owes $20 MILLION IMMEDIATELY, Destroying Sport Revenue

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The landmark House v. NCAA antitrust settlement, which received final approval from a federal judge in late May 2025, is indeed set to impose a significant financial burden on all Division I universities, including BYU and others, primarily through a new model of direct athlete compensation.

Here's how it will cost universities an estimated $20 million annually and why it's a challenge, particularly for schools outside the wealthiest tier:

The $20.5 Million Annual Cap for Direct Athlete Payments:

New Revenue Sharing: Starting on July 1, 2025, the settlement allows (and for Power Four conferences, effectively requires) Division I schools to directly share revenue with their athletes. This marks a revolutionary departure from the NCAA's long-standing amateurism model.
Initial Cap: The initial annual cap for this direct athlete compensation is set at approximately $20.5 million per school for the 2025-2026 academic year. This cap is expected to increase by at least 4% annually over the 10-year term of the settlement.
Across All Sports: This $20.5 million is intended to cover compensation across all varsity sports within the athletic department, not just revenue-generating sports like football and men's basketball.

How This Hurts All Universities, Including BYU:

Massive New Expense: This $20.5 million represents a brand-new, mandatory expense that athletic departments must now absorb. For many schools, even those in Power Four conferences, this is a significant and sudden increase to their annual operating budget.

Maintaining Competitiveness: The "cost of doing business" in high-level college athletics has just dramatically increased. To remain competitive in recruiting and player retention, schools feel compelled to pay close to that $20.5 million cap. Failure to do so could put them at a disadvantage against rival programs that can afford to pay more.
Impact on Non-Revenue Sports: While the majority of the money is expected to go to football and men's basketball, the requirement to allocate some funds to other sports, coupled with the overall budget strain, raises concerns for non-revenue generating sports. Some speculate that schools might have to cut certain sports or reduce opportunities (e.g., walk-on programs, which will also be impacted by new roster limits) to manage costs, although the settlement did include a compromise to "grandfather in" roster limits for current athletes.

Impact on BYU and Similar Schools:

BYU, as a newly full-share member of the Big 12 (receiving around $50 million annually from media rights starting 2025-2026), is in a relatively strong position compared to some. However, it's still a significant financial challenge:

In conclusion, the House v. NCAA settlement represents a fundamental shift in college sports, directly putting a $20.5 million annual bill on universities for direct athlete compensation. While necessary from a legal standpoint to avoid even larger liabilities, it creates a new and substantial financial pressure on all athletic departments, forcing them to re-evaluate budgets, revenue streams, and competitive strategies in this unprecedented era.

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