Brian Santiago's appointment as the athletic director at BYU isn't just a routine administrative move; it's a strategic decision rooted in his profound understanding of the institution, his demonstrated leadership acumen, and his deep-seated commitment to the holistic development of student-athletes within the unique framework of BYU's mission. His nearly three-decade-long association with BYU athletics provides him with an unparalleled institutional memory and a nuanced perspective on the program's strengths, challenges, and future potential.

His journey from a men's basketball coach in 1997 to the Deputy Athletic Director since 2017 speaks volumes about his dedication and the trust placed in him over the years. This extended period of service has allowed him to witness firsthand the evolution of BYU athletics, understand its distinct culture, and build invaluable relationships across various departments and with key stakeholders. Unlike an external hire who would require a significant period of acclimation, Santiago steps into the role with an immediate and comprehensive grasp of the landscape.

Furthermore, his tenure as Deputy Athletic Director wasn't merely a supporting role. By all accounts, he was a pivotal figure in the athletic department's operations, actively involved in crucial decision-making processes. President Reese's acknowledgment of his leadership in navigating the complexities of NIL (Name, Image, Likeness) and the ever-shifting landscape of conference realignments underscores his strategic thinking and adaptability – qualities that are paramount in today's dynamic collegiate athletic environment. His experience in these critical areas means BYU won't face a learning curve in addressing these contemporary challenges.

Santiago's deep ties to the BYU community extend beyond his professional roles. As an alumnus of the Marriott School of Management, he embodies the university's academic values and possesses a personal connection to its broader mission. His established relationships with influential alumni like Ryan Smith and Danny Ainge are significant assets. These connections can be leveraged for fundraising initiatives, enhancing facilities, and fostering a stronger sense of community support for BYU athletics. His ability to bridge the gap between the athletic department and prominent alumni could prove instrumental in securing the resources necessary for sustained success.

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