In this episode of Her Y, we sit down with Anna Metcalf, BYU’s Director of Marketing and Fan Experience! Anna shares how she fell into the world of sports marketing and ended up in her dream job. From planning epic Cosmo stunts to making sure every fan has a memorable game day, she takes us behind the scenes of her work! Anna talks about the chaos, creativity, and all the little details that go into each event. She shares what it’s like to prep for a game week, the joy of seeing fans light up, and why creating those “first game” memories means so much to her. Whether it’s football at LaVell or Fan Fest madness, Anna’s passion for BYU and its fans shines through in everything she does.